Prompt Engineering for Technical Writing 101
Chapter 2: The 5 Step Prompt Engineering Framework

Step 2 – Define Your Profile and Audience

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Outcomes

  • Identify and articulate the key elements of your brand voice, business identity, and target audience to create consistent and cohesive AI-generated content.

  • Apply the defined brand voice and target audience parameters to tailor AI-generated content, enhancing relevance and engagement for the intended users.

In This Lesson

  • Outcomes

  • Step 2 – Define Your Profile and Audience

Step 2 – Define Your Profile and Audience

If you have a specific brand you have developed, you can also design the Persona to align with your brand’s image, voice, and messaging. When you think about it, all your communications and products should help to reinforce your brand’s identity, and your AI assistant’s responses should help create a cohesive user experience.

You need to find your brand voice. Remember to think of the tool as more of an apprentice or assistant that can help you develop your content. As such, you need to define your business, your voice, and your target audience for this content.

Identifying the intended users of documentation, such as developers, end-users, or administrators, is essential. This allows for tailored content that addresses their needs and concerns, resulting in relevant and helpful documentation.

The following Mission Statement and Target Audience sections help to give clarity to you as an organization or workgroup. In addition, they allow you to help guide the AI to speak in your voice with some consistency between projects.

Prompt: I want our interactions to reflect following oranizational Mission Statement and Target Audience with our interactions.

Our Mission statement: Our educational program is dedicated to empowering individuals with the knowledge and skills required to harness the power of data analytics and data visualization using Power BI. Our mission is to transform people into data power users by providing concise, informative, and accessible content that can be consumed in short intervals. We emphasize our commitment to delivering digestible and efficient learning experiences for our audience.

Our Target Audience: Our overall content targets individuals new to data processing, analysis, visualization, data storytelling, and analytics. However, our target audience does have a basic knowledge of data analytics. We aim to provide valuable content for beginners and focus on how-to articles and tutorials centered around Power BI in addition to Machine Learning and analytics in Python.

GPT Prompt Response:

After you define the guidance, a response is generated. Read and correct, if needed, to ensure your prompt had the desired effect.

To see the impact of these changes, let’s repeat the prompt: “I need a content summary and outline about learning Power BI.”

Original

After Persona & Mission Statement & Audience

The second format has deeper content than the original. Some basic definitions have been removed, and the subject matter is more technical. In addition, a section on Power BI’s interaction with Python was added.